X-TRM – BADMINTON SPORTING GOODS
The brand X-TRM was established in 2009. With more than 50 years of technology and manufacturing experience in the sporting industry, we are confident that X-TRM products will be of the highest quality and a pleasure for our customers to use.
The distinct modern and bold design that X-TRM takes after is the result of many hours of hard work from our professional designers; designed with athletes in mind, for athletes.
Brand DNA: Confidence, Quality, Unique, Trendy
Brand Audience: Enthusiasts towards sports; anybody with a passion for exercise or sports of any level and calibre
Brand Mission: Design targeting the global audience for anyone who loves to sport, and be well known in the sporting industry
Brand Vision: Be a brand renowned as the global leader in the sporting equipment industry
Brand Slogan: X-TRM, Over the Top!